Strategies to create positive momentum in the diverse economy.
Achieve success through effective multicultural communications.
MCEG is a multicultural creative agency focused on developing impactful marketing campaigns and authentic communication strategies that drive real and positive business outcomes.
Through openness and inclusiveness, we help organizations unlock the potential of multicultural marketing to enhance their business edge and keep up with their audience’s ever-changing reality.
Our diverse team of experts can help you navigate the complexities of different markets and their cultural nuances. Our team provides strategic advice and actionable insights enriched by their diverse backgrounds and expertise.
MCEG's core focus areas include:
Marketing and multicultural communications.
Cross-cultural business development.
Outcomes-based company culture development.
Inclusive hiring, recruitment, and diverse talent pipelines.
Areas of Practice
Digital Marketing, Social Media & Communications
We are a team of full-scope multicultural marketing experts dedicated to helping organizations authentically and creatively reach minority millennials and the growing BIPOC Gen-Z audiences through research, planning, creativity, content, and marketing, and delivering the best data-driven results.
Cultural awareness informs successful communications, and at MCEG, we help you develop effective strategies to reach key multicultural audiences. We have the know-how and experience to aid private businesses and nonprofits by tailoring your product or service's messaging and brand voice to engage with multicultural audiences.
Community & Social Relations
At MCEG, we believe companies should shoulder a greater responsibility when addressing the needs of local communities. Doing so helps bridge the gap between what the locals need and what the companies can provide. Our experience working with diverse communities enables us to provide our clients with the necessary tools and resources to positively impact their communities.
As society works towards overcoming the harmful cultural stereotypes, new opportunities are opening up for all. MCEG is committed to helping our clients reach a wider audience through creative campaigns designed to appeal to a diverse consumer base.
Cultural Sensitivity Consulting (CSC)
As society begins to realize the importance of multiculturalism, new opportunities are opening up for people of color. We develop effective campaigns with our clients to deliver relevant messages to all their market segments regardless of skin color and cultural background.
At MCEG, we appreciate the nuances of multiculturalism. As the socio-economic landscape is slowly improving to include minority populations, we provide our clients with the tools to seamlessly expand to these markets.
Crisis Management
Unfortunately, making mistakes can be costly. As a diverse team, we’ve experienced the issue of inappropriate marketing and targeting first-hand. However, we’ve also observed from the sidelines the backlash after poorly developed and marketed initiatives that overlook diversity.
We leverage our deep understanding of cultural differences and diversity to help organizations bridge the gap between consumers and brands. Our focus is on helping your business improve communications and marketing strategies to avoid cultural mishaps.
Unlock the power of diverse community engagement.
Get in Touch
Through research across the spectrum of cultures, MCEG provides our clients with a deep understanding of how to authentically connect with and engage this growing, powerful, influential, and diverse community.