Diversity isn’t The Future. It is Now!

In 2019, the US Census Bureau released a set of demographic estimates that revealed that more than half of the country’s population under age 16 is a racial or ethnic minority.
As the US market continues to experience demographic and cultural changes, developing marketing strategies that reflect the traditions and beliefs of different target audiences. At MCEG, we are driven by these market changes and the new opportunities for our clients and their consumers.

We've built a cultural understanding that enables us to help organizations develop true-to-life communications that appeal to a multicultural audience. In addition, we’re committed to supporting organizations as they recognize the importance of diversity in their operations.
MCEG has joined forces with Minority Millennials to drive further a diversity-centric culture that attracts and retains talent. Both organizations rely on a group of seasoned marketing executives and business consultants from various ethnicities to provide you with solid initiatives that meet your audience's needs. 

We're dedicated to creating unique connections to help your organization achieve its goals.

Meet The Founder

Dan Lloyd is a diversity advocate and network builder with over 10 years of experience working with communities and organizations to create effective and sustainable social change.

As the founder and CEO of MCEG, Dan works with companies and organizations to transform their image and culture to attract and retain a diverse consumer base. Through his leadership, the MCEG team is helping brands achieve cultural understanding.

Dan is passionate about driving positive change and reducing racial and economic disparities in his community. As part of his strategy, he and the MCEG team are committed to developing various strategic initiatives that will help foster a more inclusive society.

Dan has been recognized for his work with minority communities and his social entrepreneurship achievements. In April of 2022, Daniel was honored as a top 40 under 40 Non-profit leader by City & State for his work with Minority Millennials; and in March 2021, he was celebrated by Cause Artist as a Top 35 social entrepreneur to impact the world. 

In February of 2020, Daniel received the Equity Foundation Award from the Urban League of Long Island and in July of that year, Long Island Business News recognized him as a Trailblazer of Diversity. In 2019, he was named one of the most influential millennials on Long Island by the Gold Coast Bank; he also received a Rising Star of the Year distinction in 2019 by the Nassau Community College Foundation.

As Special Projects Manager, Daniel led the Babylon Industrial Development Agency (IDA) Economic Inclusion Initiative in his previous role. This innovative program provides financial, technical, and legal assistance to existing and aspiring MWBE entrepreneurs who reside or operate their businesses within the Town.

In addition, Dan serves(ed) on several Boards of Directors and Boards of Advisors in the non-profit sector, including the United Way of Long Island, Community Development Corp of Long Island, Discover Long Island, NAACP Central LI Branch, Urban League of LI, and the Town of Babylon Trustee at Suffolk County Parks. Dan has also spent numerous hours mentoring Wyandanch Elementary School 5th-graders with the New York State Mentoring Association and has spoken at various speaking engagements covering the intricacies of economic inclusion.

Dan holds a BA in Finance from Rutgers University, an MBA in Global Management from Westwood College, and an MA in Public Policy from Stony Brook University.

Email: contact@mcegllc.com 

Phone: 631-246-3026