Areas of Practice


Digital Marketing, Social Media & Communications

 

We are a team of full-scope multicultural marketing experts dedicated to helping organizations authentically and creatively reach minority millennials and the growing BIPOC Gen-Z audiences through research, planning, creativity, content, and marketing, and delivering the best data-driven results.

Cultural awareness informs successful communications, and at MCEG, we help you develop effective strategies to reach key multicultural audiences. We have the know-how and experience to aid private businesses and nonprofits by tailoring your product or service's messaging and brand voice to engage with multicultural audiences.


Community & Social Relations

 

At MCEG, we believe companies should shoulder a greater responsibility when addressing the needs of local communities. Doing so helps bridge the gap between what the locals need and what the companies can provide. Our experience working with diverse communities enables us to provide our clients with the necessary tools and resources to positively impact their communities.


As society works towards overcoming the harmful cultural stereotypes, new opportunities are opening up for all. MCEG is committed to helping our clients reach a wider audience through creative campaigns designed to appeal to a diverse consumer base.


Cultural Sensitivity Consulting (CSC)

 

As society begins to realize the importance of multiculturalism, new opportunities are opening up for people of color. We develop effective campaigns with our clients to deliver relevant messages to all their market segments regardless of skin color and cultural background.

At MCEG, we appreciate the nuances of multiculturalism. As the socio-economic landscape is slowly improving to include minority populations, we provide our clients with the tools to seamlessly expand to these markets.


Crisis Management

 

Unfortunately, making mistakes can be costly. As a diverse team, we’ve experienced the issue of inappropriate marketing and targeting first-hand. However, we’ve also observed from the sidelines the backlash after poorly developed and marketed initiatives that overlook diversity.


We leverage our deep understanding of cultural differences and diversity to help organizations bridge the gap between consumers and brands. Our focus is on helping your business improve communications and marketing strategies to avoid cultural mishaps.

Demographics Drives The Economy.

MCEG’s unique approach to diversity and cross-cultural communications ensures that you’ll remain ahead of the competition.